3. Elasticity - "Fail Quickly" That is the mantra of echo music CEO Mark Montgomery. "Don't be afraid to say, 'This isn't working, maybe we need to try something different.' And then when something works, go with it."
4. Audacity - In a world of radical transparency, consumers are not just looking for a slick PR campaign, they are looking for something more organic. Web 2.0 sites like YouTube, Facebook, Wikipedia and Squidoo help build your complete picture. Be bold enough to make yourself accessible to consumers.
5. Reciprocity - Empower your clients/fans. Use the Web to rally them to get things done. Have them make noise for you.
This outline is from a one-day seminar that Spence and I will be hosting. It will be coming soon to a city near you. It is called Lifework 2.0: How To Rule Your World Through Blogging, Social Networking and Micro-Blogging.
LifeWork 2.0 is designed for entrepreneurs, artists, management and corporate leaders.
For more info and registration details contact me HERE