Ethos by Randy Elrod - How To Create Culture

LifeWork 2.0: Five Ways To Engage Your Clients In The Digital World ...

1. Authenticity - Tell people who you are as a person. Your successes AND your failures. You must personally engage with your clients/fans on your MySpace page, blog, microblog, digg, etc.

2. Intimacy - Mobile/Web services such as text messages, Twitter, and SayNow provide the new tools for communication. They provide an intimate connection between you and your clients/fans.

3. Elasticity - "Fail Quickly" That is the mantra of echo music CEO Mark Montgomery. "Don't be afraid to say, 'This isn't working, maybe we need to try something different.' And then when something works, go with it."

4. Audacity - In a world of radical transparency, consumers are not just looking for a slick PR campaign, they are looking for something more organic. Web 2.0 sites like YouTube, Facebook, Wikipedia and Squidoo help build your complete picture. Be bold enough to make yourself accessible to consumers.

5. Reciprocity - Empower your clients/fans. Use the Web to rally them to get things done. Have them make noise for you.

This outline is from a one-day seminar that Spence and I will be hosting. It will be coming soon to a city near you. It is called Lifework 2.0: How To Rule Your World Through Blogging, Social Networking and Micro-Blogging.

LifeWork 2.0 is designed for entrepreneurs, artists, management and corporate leaders.

For more info and registration details contact me HERE

A Package Deal...

Announcing three new products available from Ethos and cre:ate books.

-Choosing The Right Path To Your Creative Summit The book explains that although there are many paths to creativity, only one will enable you to summit successfully and avoid burnout and disappointment. It also contains a list of my favorite creative hacks (ideas).($10.)

-My Creative Hacks This book gives you a place to record your personal creative hacks (ideas). The book is designed to fit unobtrusively in your back pocket (guys) or purse (girls), so that your next creative idea does not float away. Instead, the ideas are recorded in 4"x6" books that can be filed together and kept forever.($5.)

-Dreamin' - A limited edition watercolor print (5x7 or 8x10) by Randy Elrod that makes an ideal gift to an artist or dreamer. A great team gift, that portrays the symbolism of looking over the horizon. ($10.)

You can buy the Package of all 3 items for $20.(retail $25.)

If you order individual copies please include $1.00 S&H per item. For each package include $3. S&H.  All profit will go to my charity: Kalein (Creative Community, Inc.)

****Please make your payment at the "Make A Donation" button under the Kalein heading in the right hand column of this blog. Important: Add the total due AND the shipping total in the "Unit Price" box. I do not have it set up to change quantity or add shipping in the additional column. The button for payment looks like this:

The package and individual items are also available in a group discount. Buy 20 get 5 free.

What the Hack? ...

A hack is "an appropriate application of ingenuity". Here is one of my favorite creative hacks:

-Write streams of consciousness, that is, pick a subject and write for ten minutes without stopping, without editing, and without picking the pen up from the paper.